CL : Yili Group
2022
INIKIN
Volcanic mineral water launched by Yili, requiring enhanced product identification through design while balancing manufacturing costs, efficiency, and logistics.
Geometric volcanic rock expressions convey vitality, with bottled water creating complex glittering reflections when illuminated, visually and tactilely delivering its unique volcanic nature.
Focused on consistent, minimalist design language—minimized label area highlights bottle structure. Brand logotype and graphics incorporate iconic triangular elements, with UV-coated pattern graphics enhancing water gloss.
Unlike conventional streamlined designs, the packaging stands out through unique geometric forms in the bottled water category.
PD : Kazuhiro Yamanaka
Volcanic mineral water launched by Yili, requiring enhanced product identification through design while balancing manufacturing costs, efficiency, and logistics.
Geometric volcanic rock expressions convey vitality, with bottled water creating complex glittering reflections when illuminated, visually and tactilely delivering its unique volcanic nature.
Focused on consistent, minimalist design language—minimized label area highlights bottle structure. Brand logotype and graphics incorporate iconic triangular elements, with UV-coated pattern graphics enhancing water gloss.
Unlike conventional streamlined designs, the packaging stands out through unique geometric forms in the bottled water category.
PD : Kazuhiro Yamanaka
