CL : Foundertype
2020
Founder Mark
Founder in the brand name FounderType, means Fangzheng (方正) in Chinese. Fangzheng (方正) has double meanings, one refers to the quality of being morally upright, and the other refers to the square shape of Chinese characters. Founder Type Design Competition, as a typeface design competition held by Foundertype, celebrates its 20th anniversary. On the occasion of the 10th competition, we were commissioned to design the trophy and the certificate, hoping to unify the format from now on. Founder Type Design Competition is not only an affirmation of the participants' years of hard work but also an affirmation of the organizer's persistence along the way. The trophy and the certificate are the "marks" of these two kinds of affirmations. With this concept, we design the trophy as a "print" which can print the award information on the blank certificate. The certificate left with the mark echoes the trophy, witnessing the "Founder Mark" of the organizer and the contestants.
Founder in the brand name FounderType, means Fangzheng (方正) in Chinese. Fangzheng (方正) has double meanings, one refers to the quality of being morally upright, and the other refers to the square shape of Chinese characters. Founder Type Design Competition, as a typeface design competition held by Foundertype, celebrates its 20th anniversary. On the occasion of the 10th competition, we were commissioned to design the trophy and the certificate, hoping to unify the format from now on. Founder Type Design Competition is not only an affirmation of the participants' years of hard work but also an affirmation of the organizer's persistence along the way. The trophy and the certificate are the "marks" of these two kinds of affirmations. With this concept, we design the trophy as a "print" which can print the award information on the blank certificate. The certificate left with the mark echoes the trophy, witnessing the "Founder Mark" of the organizer and the contestants.
