CL : Foundertype
2020
Founder Mark
“Founder” in the brand name FounderType means Fangzheng (方正) in Chinese. Fangzheng (方正) has double meanings—one referring to the quality of being morally upright, the other to the square shape of Chinese characters. The Founder Type Design Competition, a typeface design competition held by Foundertype, celebrates its 20th anniversary. On the occasion of the 10th competition, tasked with designing the trophy and certificate, aiming to unify the format moving forward.
Not only an affirmation of the participants’ years of hard work but also of the organizer’s persistence along the way. The trophy and certificate serve as the ‘marks’ of these two affirmations. With this concept, designed the trophy as a ‘print’ to stamp award information onto the blank certificate. The certificate, left with the mark, echoes the trophy, witnessing the “Founder Mark” of both organizer and contestants."
“Founder” in the brand name FounderType means Fangzheng (方正) in Chinese. Fangzheng (方正) has double meanings—one referring to the quality of being morally upright, the other to the square shape of Chinese characters. The Founder Type Design Competition, a typeface design competition held by Foundertype, celebrates its 20th anniversary. On the occasion of the 10th competition, tasked with designing the trophy and certificate, aiming to unify the format moving forward.
Not only an affirmation of the participants’ years of hard work but also of the organizer’s persistence along the way. The trophy and certificate serve as the ‘marks’ of these two affirmations. With this concept, designed the trophy as a ‘print’ to stamp award information onto the blank certificate. The certificate, left with the mark, echoes the trophy, witnessing the “Founder Mark” of both organizer and contestants."
